UPDATE 2.7.17: In 2012, we were blown away by a beautiful video from Procter & Gamble. It honored everything that moms do to help their children succeed by showcasing the amazing moms behind Olympic athletes at the London 2012 Olympic Games. It brought tears to our eyes and we encouraged you to share it! In 2014 and 2016, P&G did it again. Check out the campaign here.